ready to reach our readers?
Our readers are savvy, connected, community-minded individuals with insatiable appetites for food knowledge and know-how—they live as far north as Newburyport, as far south as Foxborough and as far west as the Quabbin Reservoir. By advertising with us, you will reach a broad audience of knowledgeable consumers who associate this magazine with the latest, the greatest and the best.
Edible Boston and Edible Worcester are quarterly magazines that promote the abundance of local food in Greater Boston, Worcester County and the surrounding communities. Through our print issues, website, digital guides, e-newsletters and social media we celebrate family farmers, fishermen, artisans, chefs, nonprofits and other food-related businesses for their dedication to using high quality, fresh, seasonal ingredients.
The local food landscape has changed dramatically since we launched Edible Boston in 2006. We’ve seen a rapid growth in farm-to-table restaurants, farmers markets, CSA programs and local food delivery services. In the past eight years alone we’ve seen the opening of the Boston Public Market, Bow Market, Time Out Boston, Hub Hall and High Street Place; multiple incubator kitchens, food rescue systems and plentiful food tech innovation; and above all, a developing, insatiable consumer appetite for the safety and efficiency of local food and drink.
Since its inception, Edible Boston has provided inspiration and information to our readers as they build on this existing momentum, and in 2019 we took our mission west with the launch of greater Worcester’s very own title, Edible Worcester.
We answer important questions: Why does locally grown food cost more? Where does all that discarded food end up? Which local seafood is most sustainable, and what does that even mean?
Our original, approachable recipes encourage readers to get back in the kitchen and cook real food, highlighting the best of what’s in season. And with stunning photography and riveting writing, our magazines educate, entertain and entice our readers to broaden their support of local producers.
After more than 15 years in print, Edible Boston’s content inspires our readers to shop frequently at their local farms, CSAs and farmers markets, nearby specialty stores and small businesses all around eastern MA. They’re purchasing more locally produced food than ever before, often directly from the makers themselves.
SO, WHO ARE THESE READERS?
They’re over 500K strong (135K copies printed with a 4x pass around rate). They’re interested in locally grown good food and drink, residing in the five counties around greater Boston—Norfolk, Suffolk, Essex, Middlesex and Worcester (plus a growing number of out-of-state subscribers). They read every issue cover to cover, and use the advertisements as a guide to sustainable living: where to shop, dine, visit, donate and volunteer in support of their local communities. Simply put, they are the most interested and influential people you can reach.
Edible Boston and Edible Worcester have been instrumental in changing our regional food landscape. We publish and distribute between 25,000 and 35,000 magazines each season and give them away for free—but we can only do that with the help of advertising partners like you. Please join us as we continue our mission to grow and support the local food community.
ADVERTISE
WITH US
EDIBLE COMMUNITIES
We’re part of a hyperlocal network of 80+ locally produced publications engaging more than 1.4M readers in the U.S. and Canada. Our roots are local but our horizon is national.
EDIBLE BOSTON and Worcester by the numbers
Print Magazines, across both titles
Annual reader reach: over 500,000
Distribution: 30–35,000 copies; 4x pass-around rate
Frequency: 4x/year per title
Established: EB in 2006, EW in 2019
Digital Platforms, across both titles
Facebook: 12,500
Instagram: 21,100
Twitter: 25,000
Newsletters, across both titles
Subscribers: 7,700+ self-selected sign-ups
Average open rate: 49+%
edibleboston.com
Average monthly unique visitors: 14,000
Average monthly page views: 22,000
Edible Boston and Edible Worcester offer you diverse ways to reach your audience.
Why advertise with Edible Boston?
Targeted, direct access to informed readers throughout Eastern Massachusetts who care passionately about food and drink...and who are willing to pay more for quality products and experiences.
A top-quality environment to showcase your ad message. Our advertising-to-editorial ratio engages readers: Simply put, our readers READ the ads and act on them, as part of the magazine’s content.
Your brand will be positioned as a leader in MA’s food community. Your Edible partnership demonstrates support of—and participation in—a strong local food economy. Edible Boston believes that locally sourced, sustainably produced food matters to our health, to our lives, to our communities and to the future of the world around us.
We will deliver magazines to you for your clients and customers: Our take rate hovers around 97%, which means every magazine we print lands in the hands of readers looking for authentic experiences, high-quality goods and services they can trust.
Highly targeted, controlled circulation in Greater Boston and Worcester County. We believe in top quality print as an incredibly effective way to consistently connect with local readers seeking your product or service. Create brand awareness and stability with a long term commitment to print advertising.
You’ll get a complimentary listing online (with a live link to your site) at edibleboston.com or edibleworcester.com
Your ad is also placed in the digital edition of the magazine, which is retained in a library of issues online. Your web address is hyperlinked to your website, sending potential customers directly to you while they read.
Digital advertising is also available, including web and newsletter ads, custom print editorial, product placement and sponsored content, plus social media campaigns, recipe development and custom newsletter promotions. Contact us for more information.
what people are saying
“I consider advertising with Edible Boston to be a great opportunity to align ourselves with wonderful principals and support the efforts of community awareness, excellent journalism and the local food movement.”
“Our Edible advertising spend allows Bin Ends Wine to successfully achieve our goal of reaching our ideal demographic audience while at the same time helping to support a platform that promotes passionate, best of class local businesses within our community. Edible consistently provides us with the strongest positive response among our entire mix of advertising media.”
“Edible Boston was my first choice when deciding where to put my advertising dollars. Having been familiar with it for many years, I knew it was a publication that readers really spent time with, savored and actually read the attractive ads. Having advertised for many years, we continue to be proud supporters of this wonderful resource for local foodies. It is a great way to reach a targeted niche audience and have your ad get noticed.”
